Muhammad Shahid Sharif

Work history

• Senior Analytics Engineer · Toptal

  July 2025 - Present · Remote, Pakistan · Full-time

  Elite Network of Top Freelance Talent

  • Analyze subscription data using RevenueCat to identify churn patterns, trial drop-off rates, and conversion bottlenecks
  • Use Amplitude to track in-app user behavior and retention trends across the product journey
  • Perform cohort analysis to uncover patterns in user longevity, subscription upgrades, and cancelations
  • Develop insights and actionable recommendations for improving user retention, trial conversion, and lifetime value (LTV)
  • Contribute to CAC vs. LTV modeling to support pricing and marketing strategy
  • Collaborate directly with founders to define product success metrics and monitor KPIs
  • Support the design of user segmentation strategies, including demographics and source attribution (e.g. ad channels)
  • Help establish a robust data infrastructure for scalable reporting and dashboarding (Looker/Amplitude)
  • Contribute to the product's go-to-market strategy through data-backed storytelling and reporting

• Data Analyst · Coursera

  Aug 2022 - July 2025 · Remote, Pakistan · Full-time

  Leading Global EdTech Platform

  • Significantly enhanced Coursera's enrollment attribution accuracy, elevating it from 56% to 78%, improving campaign efficiency and lead tracking
  • Built and maintained scalable Looker dashboards to monitor Degree program performance, enabling real-time visibility into KPIs for stakeholders
  • Delivered high-priority ad-hoc analyses and dashboards for the revenue and degrees verticals, accelerating data-driven decisions
  • Migrated critical pipelines from Amazon Redshift (EDW) to Databricks (EDS), modernizing data infrastructure and improving query performance
  • Managed Degree DS tables, attribution systems, and ETL workflows, ensuring data accuracy, consistency, and 99% uptime
  • Defined and documented key metrics and KPIs across the Degrees domain to ensure consistency in reporting and analysis
  • Audited enrollment funnel data, revealing anomalies and bottlenecks that led to improvements in data intake from partner universities
  • Led onboarding for new analysts through comprehensive training sessions and documentation to scale domain knowledge
  • Conducted two internal workshops on Looker best practices and building user-focused data apps, fostering a culture of self-serve analytics

• Data Analyst · Ascend Healthcare Solutions

  May 2022 - Sep 2022 · Remote, Pakistan · Full-time

  Innovative and agile company

  • Developed domain-specific chatbots and voice-assisted personal assistants
  • Implemented robotic process automation to streamline complex processes, reducing resource requirements
  • Proficient in Python, PySpark, Airflow, and other relevant technologies for automation and development
  • Built multiple dashboards in Power BI and developed metrics

• Data Scientist · FiveRivers Technologies

  July 2019 - Apr 2022 · Lahore, Pakistan · Full-time

  • Developed AI-Studio drag-and-drop based low-code/no-code tool catering to diverse users for efficient resolution of business challenges
  • Innovated over 70 natural language processing (NLP) techniques, encompassing summarization, information retrieval, Named Entity Recognition (NER), and numerous others
  • Completed comprehensive documentation of the project, encompassing both backend and frontend components, along with a user guide
  • Successfully integrated a web application with blockchain contracts following a one-month learning curve in React