Blog
Notes on data, analytics, and what I have learned shipping insights in product and freelance settings.
Retention and cohorts: choosing the grain that matches the decision
Why subscription teams misread retention curves, how to pick a cohort anchor that matches the question, and how to move from charts to clear tradeoffs.
Read postMulti-touch attribution: get definitions aligned before you chase the algorithm
Why most attribution debates are really taxonomy debates—and how teams can get to trustworthy numbers without a science fair of overlapping models.
Read postJoining a team as an external analyst: scope, speed, and trust
Practical patterns for short engagements—discovery, thin vertical slices, and artifacts that keep paying off after the project ends.
Read postMetric design: grain, naming, and why two dashboards show “different” revenue
A practical lens on definitions, time zones, and slowly changing dimensions—so teams stop relitigating the same numbers every quarter.
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