Subscription Analytics and Churn Optimization Dashboard
Case StudyA comprehensive data analysis project focused on understanding consumer behavior and subscription health for a direct to consumer digital product.
Muhammad Shahid Sharif: Senior Analytics Engineer and data analyst — SQL, Looker, subscription analytics, attribution, and dashboards.
Who is Muhammad Shahid Sharif?
is currently a Senior Analytics Engineer at Toptal. His foray into data started when he landed analytics roles and had a blast transforming raw data into problem-solving insights—improving attribution accuracy, building scalable Looker dashboards, and operationalizing metrics for C-level visibility.
Previously, he joined Coursera as a data analyst, created actionable insights that drove decision making, identified product opportunities, defined metrics for the degrees business, and analyzed performance of experiments for teams across the company.
He received a Bachelor of Science in Computer Science from COMSATS University Islamabad, and holds an MPhil in Computer Science from NUCES FAST, Islamabad.
Worked with
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Recent projects
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SkinCare AI
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PrescriptionAnalyzer
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Hunter AI
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Attribution Model Enhancement
Case StudyImproved Coursera's enrollment attribution accuracy from 56% to 78%.
Recent Blog Posts
Blog
Retention and cohorts: choosing the grain that matches the decision
Why subscription teams misread retention curves, how to pick a cohort anchor that matches the question, and how to move from charts to clear tradeoffs.
Blog
Multi-touch attribution: get definitions aligned before you chase the algorithm
Why most attribution debates are really taxonomy debates—and how teams can get to trustworthy numbers without a science fair of overlapping models.
Blog
Joining a team as an external analyst: scope, speed, and trust
Practical patterns for short engagements—discovery, thin vertical slices, and artifacts that keep paying off after the project ends.
Blog
Metric design: grain, naming, and why two dashboards show “different” revenue
A practical lens on definitions, time zones, and slowly changing dimensions—so teams stop relitigating the same numbers every quarter.